The top two best-selling books on Amazon right now are colouring books for adults. Seriously

“…we may be reading the books we want to read, not just the books that we think others want us to read.”

National Post

NEW YORK — The No. 1 and No. 2 best-selling books on Amazon right now are coloring books for adults. Let that sink in for a few minutes. And it’s not just a fluke — there are several other coloring books for adults now hitting the bestseller lists around the world. In fact, in Britain, five of the top 10 titles are now adult coloring books.

What’s going on here?

The best theory offered to date is that best-selling adult coloring books such as “Secret Garden” and “Enchanted Forest” are all about easing stress and calming one’s inner child. From this perspective, coloring is all about regaining mindfulness and getting a digital detox. And, indeed, the best-selling Scottish illustrator and “ink evangelist” behind these books, Johanna Basford, recently told The Guardian: “I think it is really relaxing, to do something analogue, to unplug . . . Coloring books are also…

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